Target Audiance

I have to find a target audiance for my product. Every single person in this world would use some sort of some sort, evern if it would be looking at the sun. But when I said to Ms. Lira 'everyone' she counted it as a wrong answer and told me to think of a more specific target audiance. Then I started thinking about who would rather want a mechanical clock then a electronic clock.

People who see the clock as a piece of art
People who are old school
People who are against using electricity
People who like the sound of a mechanical clock

So then logically my target audiance would become
"People who see clocks as a piece of art, who are old school, who are against using electricity or who like the sound of a mechanical clock"
But that's not really a good target audiance.
So I try to think of charasteristics of people who have a mechanical clock:

• What would the age most likely be: 50+
• What gender would the TA most likely be: Both
• What nationality would the TA most likely be: Dutch, because I live in The Netherlands, and can't sell it in foreirn counties.
• In what financial status would the TA most likely be: Mechanical clocks do normally cost a lot, so they do need to have the money to be able to afford it
• What would their house most likely look like: A mechanical clock is way bigger that a normal electronic one, so they need to have space to hang it up.

So now my target audiance looks more like
"Dutch elderly, who are old school, see the clock as art, don't like to use electrcity, like the sound of mechanical clocks, can afford to buy a mechanical clock and have enough space to hang it up"

But my target audiance doesn't have to be old school, doesn't have to hate electricity, doesn't have to like the sound of mechanical clocks. So because this TA would be too specific, I made it a bit more broughter:

"Dutch elderly, who can afford to buy a mechanical clock and have space enough to hang it up"

making this my Target Audiance!


People older than 5, who can read clock and enjoy owning clocks

• Age: What is the age range of the population who needs your service?
• Gender: Which gender would be most interested in this service?
• Income: What is the income level of my potential clients?
• Education: What level of education do they have?
• Martial Status: What is their martial or family status?